Arab Bank
Revamping the Arabi Mobile experience to enhance simplicity and boost user engagement.

Client
Arab Bank

Service
Senior Product Designer

Year
2023

With the shift to digital banking, all types of users are seeking simplicity and functionality, but Arab Bank's existing experience was cumbersome, lacking clear hierarchy and emotional connection, driving many back to branch banking.

Setting up for success
Rethinking the high-level structure, defining, and testing key flows for core tasks to ensure seamless navigation and task completion, while accounting for the complexities of a traditional banking business.

  • Dream it.

  • Build it.

Item 1 of 4

Continuous discovery
Favoured and conducted user testing and co-creation sessions to better understand the problem space and explore solutions, using these to confirm or disprove our team's hypotheses.

Mentoring the internal team
Fostered creativity and growth, inspiring innovative thinking and user-centric design. Through feedback and collaboration, I helped refine skills and build a harmonious creative environment.

Enhance efficiency in payments
Tested and validated different concepts based on the payment methods available and final destinations.

All-in-one payments
Allowed users to save beneficiaries, removing extra validation steps, aligning payment methods with user logic, and introducing a system to consolidate multiple payment details under one name.

Streamlining how people move money
Deconstructing the existing payment options and consolidating them into one easy-to-navigate location enabled quick access to key functionalities, reduced user confusion, and simplified beneficiary management by minimizing validation steps.