Passionate about creating purposeful design solutions, I’ve honed my skills in interviewing, research, and idea validation to craft truly user-centered products.

My creative and visual background enables me to craft beautiful, intelligent designs, while my UX analytical skills bring intuitive solutions to life and validate their effectiveness. As a UX advocate, I aim to be part of the entire design process—from research and definition to design and testing—to help businesses enhance customer satisfaction.

Over the past few years, I’ve had the privilege of working with renowned brands like McDonald's, IKEA, Nike, Standard Chartered, Santander, and EDP, creating diverse experiences for their audiences.

Experience

ustwo • 2022 - Present

Freelancing • 2022

Santander • 2021 - 2022

EDP • 2020 - 2021

RGA • 2017 - 2019

Experience

  • October ‘22 | Current

    Collaborated with various clients to rethink and enhance their digital customer experiences.

    Worked within multidisciplinary teams to ensure design thinking, prioritize tasks, and implement design solutions.

    Led research sessions and synthesis efforts.

    Developed production-ready files for seamless handover.

    Designed complex design systems for both existing and new brands.

  • Jan ‘21 | Mar ‘22

    Defined and identified customer needs, business, legal and technical requirements, and constraints working together with business and technical teams.

    Benchmarked relevant competitors' solutions in the national landscape.

    Led workstreams and defined end-to-end flows and design solutions.

    Collaborated with Santander Spain, UK & Poland design and UX research teams to create cross-country banking solutions, define new features, and create shareable tools such as Design System and UI Kit.

    Developed UI components, defined design patterns, and interaction behaviors.

    Developed Research Plans with the broader team, was part of remote usability testing and iterated designs based on findings.

    Was actively part of a multidisciplinary team - working daily with engineering teams, UX researchers, product owners, scrum masters, and business stakeholders.

  • Apr ‘20 | Feb ‘21 - CardioOn & Copy Cart

    • Worked closely with stakeholders and tech teams to define Business Goals and Tech Requirements.

    • Interviewed Users to identify goals and frustrations for new products.

    • Defined and designed solutions that solved said problems.

    • Validated solutions with customers and iterated on findings.

    • Defined visual identities, style guides, and design patterns for companies.

  • Oct ‘19 | Aug ‘20

    EDP Digital Factory is an internal venture at Electricity of Portugal which enables different parts of the business to work on digital solutions to enhance, optimize, or digitalize their processes.

    • Developed multiple end-to-end design solutions which met the strategic and functional requirements with defined business value.

    • Led user research to define and discover product requirements.

    • Defined visual style and experiences for the final product.

    • Prepared prototype and hand-off materials to share with stakeholders and engineering teams.

  • Jan ‘17 | Apr ‘19

    Part of the Creative Innovation team at Happy Meal Global App allowed me to research, concept, design, and lead meaningful creative workstreams to elevate the app’s experience.

    Designed exclusive McDonald’s experiences catered to children as the first Augmented Reality experience, and the first McDonald’s/Disney collaboration in over 10 years promoting healthy eating.

    Create proposals for the IKEA Family Look & Feel rebrand.

    Part of the branding and experience team for Hong Kong’s first digital bank - Mox

    Product design and technology implementation for Magic Leap.

    Develop concepts and prepared mock-ups for sneaker launch experience for Nike AirMax 720.

    Actively part of pitches and proactive projects.

Education

  • Apr ‘22 | Aug ‘22

    Intensive UX/UI Online Program

  • Dec ‘19 | Apr ‘20

    HTML/CSS/JavaScript Coding Bootcamp

  • Fall ‘12 | Spr ‘15

    BFA Design & Technology